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Viking Coca-Cola Bottling Company is directing a portion of its sales of the products Powerade and Powerade Zero back to participating area high schools under a new program called "Powerade 4 U."

Money will be collected on all Powerade and Powerade Zero products sold throughout the Viking Coca-Cola Bottling Co. territory and then divided to high schools based on a percentage of purchased beverages.

The program's goal is to encourage active lifestyles through the support of school athletic programs, within the Viking Coca-Cola Bottling Co. franchise territory.

Participating area high-schools include: Pine City High School, Rush City High School, Chisago Lakes High School, Cambridge-Isanti High School, St Croix Falls High School.

About Viking Coca-Cola Bottling Company:

Founded in 1953, Viking Coca-Cola is the ninth largest Coca-Cola bottler in the United States. Headquartered in St. Cloud, MN, Viking Coca-Cola has eleven branches throughout Minnesota and Wisconsin and bottles and distributes Coca-Cola products to over one-million people. Viking Coca-Cola is a privately held company, owned and operated by the Faber family of St. Cloud.

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